The Swiss Legacy: Precision & Purity
Where Swiss Precision Meets K-Beauty Innovation. We believe beauty should be as intelligent as it is inspiring. Born in Switzerland, perfected in Seoul, and crafted for the modern world — Swiss DermaLab™ delivers clinically precise skincare devices that awaken the skin's natural intelligence.
The Science of Youth — Reimagined for Every Home
© 2025 Nordends Partners AG. All rights reserved.
Dermais™ Home HIFU System
Your Personal Skin Tightening Lab
A next-generation High-Intensity Focused Ultrasound (HIFU) system that brings clinical skin-lifting technology to your hands. Dermais™ delivers focused energy beneath the skin's surface, triggering your body's own collagen production — for a visibly firmer, more sculpted appearance without downtime.
© 2025 Nordends Partners AG. All rights reserved.The Experience: Smooth ergonomic grip, silent pulse, minimalist Swiss aesthetic — designed not to look like a medical tool, but to feel like luxury skincare.
Multi-Depth Precision
Targets 1.5 mm – 4.5 mm for SMAS rejuvenation
Intelligent Safety
Motion & temperature sensors prevent overheating
Smart App Control
Personalized maps, progress tracking, firmware updates
Everyday Care
6.78 MHz microcurrent for daily firming
CE · KC · RoHS Certified © 2025 Nordends Partners AG. All rights reserved.
Our Vision
We envision a future where technology amplifies natural beauty — not replaces it.
Dr. Barbka Žujović, Medical Director
1
Bridge Science & Emotion
Our innovations unite precision engineering with human-centered care
2
Effortless Intelligence
Every touch feels intuitive, intelligent, and transformative
3
Change How You Feel
True innovation doesn't just change your skin — it changes how you feel in it
© 2025 Nordends Partners AG. All rights reserved.
About Us
Swiss Genelax AG is a Swiss biotechnology and aesthetic engineering company redefining how science meets skincare. Our mission is simple yet bold — to make clinic-level rejuvenation accessible at home, blending Swiss precision, Korean innovation, and European design.
Swiss Precision
Safety, performance, and trust at the core of everything we create
K-Beauty Innovation
Cutting-edge, human-centered design from Seoul's beauty capital
European Elegance
Form and function in perfect harmony for timeless appeal
Global Presence
🇨🇭 Lucerne, Switzerland
Headquarters · R&D · IP · Quality Assurance
🇰🇷 Seoul, Korea
Engineering · Assembly · Certification
🇷🇸 Belgrade, Serbia
R&D Hub · EU Logistics · Component Development
© 2025 Nordends Partners AG. All rights reserved.
Innovation Backed by Science
01
Advanced Active Ingredients
Swiss labs develop products targeting fine lines, wrinkles, and skin elasticity with precision formulations
02
Probiotic Formulations
Unique microbiome-based solutions improving skin and digestive health through gut-skin axis research
03
Continuous Breakthrough Research
Ongoing studies in hydration, immune support, and anti-aging technologies drive next-generation products
Technology & Science
Every Dermais™ device is the result of hundreds of acoustic simulations and thermal-mapping tests. Focused ultrasound penetrates deep into the dermal and sub-dermal layers, igniting controlled micro-heating that stimulates collagen renewal.
APS Technology
Acoustic-Photonic Synergy — hybrid ultrasound + light stimulation
AI Companion App
Smart treatment scheduling and energy modulation algorithms
Microbiome Integration
Future skincare pairing based on skin flora profiling
© 2025 Nordends Partners AG. All rights reserved.
Our Team
World-Class Expertise Across Three Continents
Dr. Barbka Žujović
Medical Director
Physician and researcher specializing in the gut–skin axis, precision nutrition, and preventive medicine. She bridges clinical dermatology with microbiome science.
Dr. Natalija Ćirković
Clinical Research & R&D Physician
Medical doctor with extensive experience in primary care and holistic medicine. She leads safety validation and clinical testing protocols.
Dr. Bon Jun Koo
Consultant Plastic Surgeon
Board-certified plastic surgeon and leading expert in facial bone contouring. Dr. Koo advises on facial anatomy and ergonomic design from Seoul's aesthetic center.
Dr. Aleksandar Žujović
Chief Engineer
Lead engineer behind the Genelax™ architecture, specializing in acoustic systems and medical device integration with Swiss-grade precision.
© 2025 Nordends Partners AG. All rights reserved.
Swiss Patent Innovation
Our HIFU technology is developed under a registered Swiss patent, ensuring world-class precision and safety. Unlike conventional beauty devices, our system combines Swiss acoustic engineering, Korean beauty science, and European assembly standards to deliver clinic-level results at home — safely, effectively, and without pain.
Engineered in Switzerland
Precision acoustic systems and IP protection
Assembled in Korea
World-leading beauty technology production
Designed in Europe
Aesthetic excellence and user experience

A new generation of HIFU innovation, protected by Swiss intellectual property and validated by leading dermatology experts.
© 2025 Nordends Partners AG. All rights reserved.
The Swiss Promise: Beauty Meets Wellness
Luxurious, Effective, and Safe Solutions
Swiss health and beauty products deliver uncompromising quality with proven results backed by clinical research and rigorous testing standards.
Tradition Meets Innovation
Rooted in centuries of Swiss craftsmanship, driven by cutting-edge biotechnology and aesthetic engineering for the modern consumer.
Committed to Sustainability
We design for longevity with durable components, replaceable tips, and recyclable packaging. Our Serbia–Korea production model reduces carbon footprint by 35%.
Elevate your beauty and wellness routine with the trusted power of Switzerland
© 2025 Nordends Partners AG. All rights reserved.
Market Opportunity
Home HIFU Device Market Growth
The global home HIFU device market is experiencing exponential growth, driven by aging demographics, rising interest in non-invasive treatments, and the influence of Korean beauty technology.
14.2%
CAGR Growth Rate
Projected compound annual growth rate through 2030
45%
Asia-Pacific
Leading regional market share
28%
Europe
Strong growth in European markets
22%
North America
Rapidly expanding consumer base
Why Invest in Swiss DermaLab
  • 1.8× lower development cost via Serbia–Korea hybrid model
  • 65–70% projected gross margin at scale
  • Swiss IP ownership, CE certification, fast time-to-market
  • Pipeline technologies in APS and microbiome-based skincare
© 2025 Nordends Partners AG. All rights reserved.
Contact Us
📍 Location
Swiss Genelax AG
Lucerne, Switzerland
🌍 Website
Experience the future of beauty technology — where Swiss precision meets intelligent skincare.